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Digital Marketing

  1. Description
  2. Application
  3. Curriculum
  4. Tuition

Program URL: https://onlinemba.illinois.edu/imba-experience/program-details/core-curriculum/specializations/digital-marketing/

Campus: Urbana-Champaign

Program Type: Certificate

Award Conferred: Certificate

Total Number of Credit Hours: 16 Sem. Hr(s).

This Certificate is comprised of a set of three courses, that in sequence will cover the concepts, tools, and techniques you need to both communicate with customers in a systematic and integrated way using multi-media channels and to create effective targeted promotional campaigns.

The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses.

  • Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.
  • Delve in detail into the factors that shape consumer behavior and customer responses.
  • Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies
  • Perform data analysis and visualization techniques to extract useful information for strategic decision making


Digital Marketing Certificate
Phone: (217) 333-2747
E-mail: online@business.illinois.edu


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