Digital Marketing
Program URL: https://onlinemba.illinois.edu/imba-experience/program-details/core-curriculum/specializations/digital-marketing/
Campus: Urbana-Champaign
Program Type: Certificate
Award Conferred: Certificate
Total Number of Credit Hours: 16 Sem. Hr(s).
This Certificate is comprised of a set of three courses, that in sequence will cover the concepts, tools, and techniques you need to both communicate with customers in a systematic and integrated way using multi-media channels and to create effective targeted promotional campaigns.
The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses.
- Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.
- Delve in detail into the factors that shape consumer behavior and customer responses.
- Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies
- Perform data analysis and visualization techniques to extract useful information for strategic decision making
